Cookie notice

Your choice

• Accept all: we may use essential cookies, Google Analytics and Google Ads cookies, Microsoft Clarity, and the optional referral and ad-attribution cookies described below.
• Essential only: we only use cookies that are needed for the site to function. Google tags run in a cookieless mode (see Website analytics), we do not load Microsoft Clarity, and we do not set Bloom Partner referral or ad-attribution cookies in your browser (referral benefits may still apply where we can match your account or order another way).

Essential cookies

These are needed to provide the service you ask for:

• pbs_customer_token, pbs_customer_user: keep you signed in to your customer account (session).
• pbs_florist_token, pbs_florist_user: Bloom Partner portal sign-in where applicable.
• pbs_admin_token, pbs_admin_user: staff admin sign-in where applicable.
• pbs_cookie_consent: remembers whether you accepted all cookies or essential only.
• pbs_promo_code: remembers the offer code from a QR code you scanned so it can be applied at checkout (session).

Optional cookies (referral)

If you choose Accept all, we may set:

• pbs_ref_code, pbs_ref_captured_at: remember which Bloom Partner referred you (e.g. after scanning a QR code) so eligible orders can be attributed fairly.
• pbs_ref_dismissed: remembers if you closed the referral welcome prompt.
• pbs_attribution: if you arrive from one of our Google ads or a tagged link, remembers the ad click ID (gclid, gbraid or wbraid) and campaign tags (utm_source and similar) for up to 90 days. We save these with your order or enquiry so we can see which adverts work.

If you choose Essential only, we do not set these cookies and we delete any we have already set. New referral scans and ad clicks will not be stored until you accept all.

Shopping bag (browser storage)

Your basket is stored in local storage on your device (pbs.cart.v1), not as a cookie. It keeps items between pages until you check out or clear your browser data.

Payment (Stripe)

When you pay, Stripe may set its own cookies or use storage on Stripe’s domains for fraud prevention and checkout. Those are governed by Stripe’s policies.

Website analytics

We use Vercel Web Analytics and Speed Insights to count page views and measure page speed. They are cookieless: they do not set cookies or store anything on your device, and Vercel does not use them to track you across sites. Visits are counted with an anonymous identifier that resets every day. Because nothing is stored on your device, they run whatever you choose in the banner.

We also use Umami to see which pages people visit and where they leave, so we can improve the site. It is cookieless too: it does not store anything on your device, does not collect your name or email, and cannot follow you across other websites. We remove order links, private tokens and search details from page addresses before they are sent. Like Vercel Web Analytics, it runs whatever you choose in the banner.

We use Google Analytics 4 and Google Ads (Google Ireland Ltd / Google LLC) with Google Consent Mode. Until you choose Accept all, Google’s tags do not set or read cookies. They only send cookieless signals (such as that a page was viewed or an order was placed), which Google uses to estimate overall results without identifying you. If you accept all, Google may set cookies such as _ga, _ga_* and _gcl_* to measure visits and ad conversions. When you place an order or send an enquiry after accepting, your email address is hashed on your device (turned into an unreadable code) before it is sent to Google, to match the conversion to an ad click. When a payment completes, we may also send the order number, value and items to Google Analytics from our server, linked to the same analytics identifier.

If you choose Accept all, we also load Microsoft Clarity (Microsoft Corporation), which may set cookies such as _clck and _clsk for session recordings and heatmaps. We do not load Clarity if you choose Essential only.

Updates

We may update this notice from time to time. The “Cookie notice” page will show the latest version.